Art Direction

Build Your Peugeot

The flagship of French industry, Peugeot is one of the foremost pioneers on the international automotive front. In just over 2 centuries, the brand has developed both its design and innovative technologies with passion and commitment.

Is it that clear...

I was involved in the Peugeot project via an agency who approached me to help them with setting a design style for their car configuration pages. I worked on wireframing the content structure for the pages. I then took the wireframes and build upon them with high fidelity designs.

The project involved a lot of time being spent creating an experience that would be pleasurable to the user while at the same time making sure important information was not being missed. The site allowed the user to customize their vehicle and be able to place an order. These designs were pitched to the client by the agency which got them the contract to be able to move forward and design the whole experience. I passed on all assets to the agency who used the components to build out other parts of the site.