Avios Travel Rewards

I was brought into the Avios project as a mobile UI app designer. Prodomittly working on the IOS app I was in charge of making all design decisions and how we can make the app more intuitive to the user.

This involved a lot of my time being spent with UX /BA/Devs in order to make sure we were getting the right results we needed. Majority of the users that had already installed the app showed that there was not much interaction being spent on the app. I looked at how we could enhance the app by creating a more bespoke experience for the user. We looked into gamification and how we could attract the user to the app and also get the user spending habits. If we could understand where the user spends most of its Avios points we could then push more content to the user that would relate to their spending and collecting habits.